We only build for dentists
Open Wide Websites designs and builds websites for UK dental practices, and nothing else. We publish our prices, we do not run discovery calls, and you deal with the person who builds your site from the first message to launch.
- Dental only, so the compliance work is not an afterthought
- Founder-led, no account manager relaying messages
- Published pricing, which almost no competitor offers
Prefer to send your content straight over?
The decision
Why we narrowed to dentistry
Generalist web agencies treat dental practices as a slightly awkward version of a normal small business. They are not. Dentistry is regulated by the GDC, inspected by the CQC, advertised under the CAP Code and, where facial aesthetics are involved, constrained by the MHRA.
An agency that builds for plumbers on Monday and dentists on Tuesday will not know that a clinician cannot be called a specialist unless they are on a GDC specialist list, or that naming Botox promotionally on a public website is illegal. We find both of those on existing dental sites constantly.
Narrowing to one profession means the compliance knowledge is built into the process rather than bolted on at the end.
The numbers
We did the research before we built anything
Before launching we counted every claimed dental practice on Google within four miles of 39 locations across London and Essex. Westminster has 617. Braintree has 2. Two thousand two hundred and fifty-nine within forty miles of central London.
Then we asked ChatGPT how to build a website for a dental clinic. It cited sources in Turkey, the United States and India. Not one UK agency. Not one mention of the GDC.
Those two findings shaped the whole business: local pages built from real competitor counts rather than a template, and AI visibility treated as a genuine service rather than a buzzword.
The process
How we work
No discovery calls. Send your logo, team photos, treatment list and fees by email or WhatsApp and we start. If we need more we ask in writing so you can answer when it suits you.
We write the structure and copy first and you approve it before anything is designed. Then we design, you get two full rounds of feedback, we run a GDC and CQC compliance check, and we launch.
Two to four weeks, start to finish, for most practices.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Feedback
What dentists have said
Professional from start to finish
“The team made the whole process incredibly easy. Our new website is fast, modern and simple for patients to navigate, and it gives our practice a much stronger online presence.”
Dr Emma C.Practice PrincipalMore new patient enquiries
“Since launching our new website, we've seen a clear increase in new patient enquiries. It looks professional, works brilliantly on mobile and makes booking an appointment incredibly easy.”
Dr James R.Principal DentistFinally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Pricing
Published prices, whichever practice you are
Every price below is a starting price for a real build, not a headline that moves once you enquire.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
FAQs
Questions dentists ask us
How big is the team?
Deliberately small. You deal with the person who writes and builds your site, from the first message through to launch. There is no account management layer, which is part of why we can charge less than the large dental agencies for comparable work.
Why do you publish your prices?
Because six of the seven best-known UK dental web agencies do not, and we think a practice principal should be able to work out a budget without booking a call. It also means the enquiries we get are from people who already know roughly what this costs.
Do you work outside London and Essex?
Yes. We cover London and Essex in depth because that is where we have done the local research street by street, but the build process is identical anywhere in the UK and everything is done remotely.
Do you work with more than one practice in the same area?
We will tell you honestly if we are already working with a direct competitor in your immediate catchment, and we will not take both without both practices knowing.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
How do I market my dental practice?
Start with the two things that cost nothing to fix. Claim and maintain your Google Business Profile, because the map pack takes most “dentist near me” traffic. Then publish your fees, because “prices on request” loses the patient before they enquire. After that, build a page for each treatment worth money to you, make booking possible outside practice hours, and ask genuine patients for reviews at the right moment. Everything else is optimisation on top of those.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?