Website care plans
Every website we build includes the Essential plan at £50 a month. It covers hosting, security, backups and your annual GDC and CQC compliance check, and it is what keeps the site online and legal. Visibility at £497 and Authority at £1,997 are optional growth plans you can add at any time, or never.
- Essential is included with every build, at £50 a month
- Visibility and Authority are optional, never required
- Thirty days’ notice on everything
Prefer to send your content straight over?
Included with every build
Essential, £50 a month
Hosting, SSL certificate, weekly backups and uptime monitoring. Security and software updates. Up to 30 minutes of content changes a month, which covers most fee updates and staff changes.
An annual GDC and CQC website compliance check: registration numbers still correct, complaints procedure present, no clinician incorrectly described as a specialist, fee list current. Regulations and staff both change, and a site that was compliant at launch is not necessarily compliant two years later.
Analytics and Search Console set up and reported. Thirty days’ notice, no lock-in.
SEO with AI optimisation
Visibility, +£497 a month
Everything in Essential, plus 30 target keywords and AI prompts tracked across Google, AI Overviews, ChatGPT, Perplexity and Gemini.
Google Business Profile managed with weekly posts and review responses. Local SEO citations and name, address and phone consistency. Two pieces of content a month, written for citation. Review generation built into the patient journey. Enquiry and booking conversion tracking. Two hours of changes. A monthly report.
Complete SEO plus full AI visibility
Authority, +£1,997 a month
Everything in Visibility across 100 keywords and AI prompts, with AI visibility treated as its own discipline rather than an add-on: entity and knowledge panel work, monthly competitor citation gap analysis, and content written specifically to be quoted.
Plus six to eight content pieces a month, treatment-level landing pages, multi-location coverage for groups, and digital PR and citation building to earn the links AI systems weight. Monthly report.
The maths is straightforward: a single implant case is worth £2,000 to £3,000, so Authority pays for itself on less than one extra patient a month. It is aimed at groups and implant or cosmetic practices, not single surgeries.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
Every price below is a starting price for a real build, not a headline that moves once you enquire.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
How it works
Five steps, two to four weeks
No discovery calls, no workshops, no diary tennis. Send us what you have and we get on with it.
You send us your content
Email or WhatsApp your logo, team photos, treatment list and fees. If you are missing pieces we will tell you exactly what to send.
We structure and write it
We map every page against what your patients actually search for, then write the copy. You approve it before anything is designed.
We design and build
Designed around your practice and branding, built static and fast, with your booking system connected and every schema type in place.
Two rounds of feedback
You review the working site and send changes. We make them. You review again. Two full rounds on every package.
Compliance check and launch
Full GDC and CQC review, then we go live, link your Google Business Profile and set up Search Console and Analytics.
Feedback
What dentists have said
More new patient enquiries
“Since launching our new website, we've seen a clear increase in new patient enquiries. It looks professional, works brilliantly on mobile and makes booking an appointment incredibly easy.”
Dr James R.Principal DentistFinally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerThey really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
FAQs
Questions dentists ask us
Is the Essential plan compulsory?
It is included with every build because it covers hosting, security and the annual compliance check, which is what keeps the site online and legal. It runs on 30 days’ notice, so you are not tied in.
Do we have to take Visibility or Authority?
No. Most practices start on Essential alone. Visibility and Authority are growth plans for practices that want to push harder on search and AI, and you can add or drop either at any time.
What counts as a content change on Essential?
Fee updates, opening hours, staff changes, adding a treatment to a list, swapping a photograph. Thirty minutes covers most months. Anything larger we will quote separately or you can move up a plan.
Why is the compliance check annual?
Because clinicians join and leave, fees change and guidance is updated. A site that was compliant at launch drifts. The annual check catches registration numbers for departed staff, out-of-date fee lists and claims that are no longer accurate.
Can we host it ourselves?
Yes. The site is yours including the code. If you would rather host it elsewhere we will hand it over, though the compliance check and updates would then be on you.
Who hosts a dental practice website?
With us, we do, as part of the £50 a month Essential plan, which also covers SSL, weekly backups, uptime monitoring, security updates, 30 minutes of content changes a month and your annual GDC and CQC compliance check. You own the site and the code regardless, so if you ever want to move it elsewhere we hand it over.
Can we keep our existing domain and email?
Yes. The domain stays yours and we point it at the new site when you are ready to go live, which takes a few hours to propagate. Practice email is untouched by that change, because it runs on separate DNS records that we leave alone.
How much should a dental practice spend on marketing?
Practice advice varies and there is no regulated figure, so treat any percentage you are quoted as a rule of thumb rather than a benchmark. The more useful way to look at it is per case: a single implant case is worth £2,000 to £3,000 and an Invisalign case £2,450 upwards. A £2,995 website pays for itself on roughly one extra case, and a £497 a month plan on less than one case a quarter.
How much does SEO cost for a dental practice in the UK?
Our Visibility plan is £497 a month for 30 tracked keywords and AI prompts, and Authority is £1,997 a month for 100. Across the wider UK market, small-business SEO retainers commonly run from around £500 to £2,000 a month, with agency retainers for competitive sectors higher again. Both of ours run on 30 days’ notice with no minimum term.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?