Dental website pricing
Our prices are on this page, which is rarer than it should be. Builds start at £1,495 and every build includes the Essential plan at £50 a month. Six of the seven best-known UK dental web agencies publish nothing at all.
- Published prices, not quotes on request
- Fifty per cent to start, fifty on launch
- You own the code, always
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Pricing
Published prices, whichever practice you are
No quote forms and no discovery call before you can find out the cost. Here is what it is.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
Monthly plans
Keeping it working afterwards
Every build includes the Essential plan at £50 a month. Visibility and Authority are optional growth plans you can add at any time, or not at all.
| Plan | Monthly | Keywords & AI prompts | What it is |
|---|---|---|---|
| Essential Included with every build | £50 | Maintenance only | Hosting, SSL, weekly backups, uptime monitoring, security updates, 30 minutes of content changes a month, annual GDC and CQC website compliance check, analytics and Search Console reporting. |
| Visibility Optional extra | +£497 | 30 | Search engine optimisation with AI optimisation. Core SEO is the engine: 30 target keywords, on-page work, local SEO citations, name, address and phone consistency, Google Business Profile managed with weekly posts and review responses, two pieces of content a month, review generation, conversion tracking. Content is also structured for AI, and we track how you appear in ChatGPT, AI Overviews, Perplexity and Gemini. Monthly report. |
| Authority Optional extra | +£1,997 | 100 | Complete SEO plus full AI visibility. Everything in Visibility across 100 keywords and AI prompts, with AI visibility as a discipline in its own right: entity and knowledge panel work, competitor citation gap analysis every month, and content written specifically to be quoted by AI systems. Plus six to eight content pieces a month, treatment-level landing pages, multi-location coverage, and digital PR and citation building. Monthly report. |
A single implant case is worth £2,000 to £3,000 and Invisalign £2,450 upwards. The Practice build pays for itself on one extra patient. Authority pays for itself on less than one a month.
What moves the number
What actually drives the price of a dental website
The number of treatment pages, more than anything else. A practice that wants to be found for implants, Invisalign, composite bonding and whitening needs four pages written, each with its own fee, its own questions and its own schema. A practice that only wants to be found for general dentistry needs one. That single decision is most of the difference between the Starter and Practice packages.
Whether the content already exists. If you have a current fee list, team photographs and clinician GDC numbers to hand, the build starts the day you send them. If those have to be assembled, the timeline stretches and so does the work. It does not change the package price, but it is the most common reason a two-week build becomes a four-week one.
Integration. Connecting Dengro, Dentally, Carestream R4 or Software of Excellence is included on Practice and Group builds. On a Starter it is possible but quoted separately, because it is genuine work rather than a setting.
Number of sites. A group with three locations is not three times the work of one, but it is not one site either. Each location needs its own section, its own team, its own opening hours and its own LocalBusiness schema, or the group competes with itself in local search.
What does not change the price: where you are. We do not price by postcode. A practice in Westminster pays the same as one in Braintree, even though the market it is competing in is three hundred times denser.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
Feedback
What dentists have said
Finally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerThey really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistHelping us attract more private patients
“We wanted to grow our private treatments, particularly Invisalign and cosmetic dentistry. The new website presents these services beautifully and is already helping us generate better-quality enquiries.”
Dr Michael T.Principal DentistFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Not sure which package?
Tell us how many treatments you want pages for and we will tell you which one fits, honestly.
FAQs
Pricing questions
Why do you publish your prices?
Because six of the seven best-known UK dental web agencies do not. We think a practice principal should be able to work out a budget without booking a call.
Is the Essential plan compulsory?
It is included with every build because it covers hosting, security and the annual compliance check. It runs on 30 days’ notice, so you are not tied in.
What is not included in the build price?
Photography, if you want a professional shoot, and any third-party licence fees such as a booking system subscription. Copywriting, branding, schema, compliance checking and two rounds of feedback are all included.
Do you take payment in stages?
Yes. Fifty per cent to start, fifty per cent on launch, for all three packages.
What if we need more pages than the package includes?
We will quote for the extra pages rather than pushing you to a bigger package. Most practices find the Practice package covers what they need.
Will we own the website?
Yes, including the code. If you ever want to move it elsewhere we will hand it over.
Are free dental website templates worth using?
For a practice that is genuinely just establishing a presence, a template is a reasonable starting point and we will say so rather than quote you. The limits show up later. A template will not carry your GDC registration numbers or complaints procedure unless you add them, it will not give each treatment its own page, and on most builders you are renting rather than owning, so the site disappears when you stop paying. If any of those matter, the template becomes the more expensive option.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
How much does SEO cost for a dental practice in the UK?
Our Visibility plan is £497 a month for 30 tracked keywords and AI prompts, and Authority is £1,997 a month for 100. Across the wider UK market, small-business SEO retainers commonly run from around £500 to £2,000 a month, with agency retainers for competitive sectors higher again. Both of ours run on 30 days’ notice with no minimum term.
How much should a dental practice spend on marketing?
Practice advice varies and there is no regulated figure, so treat any percentage you are quoted as a rule of thumb rather than a benchmark. The more useful way to look at it is per case: a single implant case is worth £2,000 to £3,000 and an Invisalign case £2,450 upwards. A £2,995 website pays for itself on roughly one extra case, and a £497 a month plan on less than one case a quarter.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?