Dental website pricing
Our prices are on this page, which is rarer than it should be. Builds start at £1,495 and every build includes the Essential plan at £50 a month. Six of the seven best-known UK dental web agencies publish nothing at all.
- Published prices, not quotes on request
- Fifty per cent to start, fifty on launch
- You own the code, always
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Pricing
Published prices, whichever practice you are
No quote forms and no discovery call before you can find out the cost. Here is what it is.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
Monthly plans
Keeping it working afterwards
Every build includes the Essential plan at £50 a month. Visibility and Authority are optional growth plans you can add at any time, or not at all.
| Plan | Monthly | Keywords & AI prompts | What it is |
|---|---|---|---|
| Essential Included with every build | £50 | Maintenance only | Hosting, SSL, weekly backups, uptime monitoring, security updates, 30 minutes of content changes a month, annual GDC and CQC website compliance check, analytics and Search Console reporting. |
| Visibility Optional extra | +£497 | 30 | Search engine optimisation with AI optimisation. Core SEO is the engine: 30 target keywords, on-page work, local SEO citations, name, address and phone consistency, Google Business Profile managed with weekly posts and review responses, two pieces of content a month, review generation, conversion tracking. Content is also structured for AI, and we track how you appear in ChatGPT, AI Overviews, Perplexity and Gemini. Monthly report. |
| Authority Optional extra | +£1,997 | 100 | Complete SEO plus full AI visibility. Everything in Visibility across 100 keywords and AI prompts, with AI visibility as a discipline in its own right: entity and knowledge panel work, competitor citation gap analysis every month, and content written specifically to be quoted by AI systems. Plus six to eight content pieces a month, treatment-level landing pages, multi-location coverage, and digital PR and citation building. Monthly report. |
A single implant case is worth £2,000 to £3,000 and Invisalign £2,450 upwards. The Practice build pays for itself on one extra patient. Authority pays for itself on less than one a month.
Not sure which package?
Tell us how many treatments you want pages for and we will tell you which one fits, honestly.
FAQs
Pricing questions
Why do you publish your prices?
Because six of the seven best-known UK dental web agencies do not. We think a practice principal should be able to work out a budget without booking a call.
Is the Essential plan compulsory?
It is included with every build because it covers hosting, security and the annual compliance check. It runs on 30 days’ notice, so you are not tied in.
What is not included in the build price?
Photography, if you want a professional shoot, and any third-party licence fees such as a booking system subscription. Copywriting, branding, schema, compliance checking and two rounds of feedback are all included.
Do you take payment in stages?
Yes. Fifty per cent to start, fifty per cent on launch, for all three packages.
What if we need more pages than the package includes?
We will quote for the extra pages rather than pushing you to a bigger package. Most practices find the Practice package covers what they need.
Will we own the website?
Yes, including the code. If you ever want to move it elsewhere we will hand it over.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?