Website design for Invisalign and orthodontic practices
Clear aligner patients compare before they enquire, which makes this the one dental treatment where publishing your price is close to mandatory. We build Invisalign and orthodontic sites with pricing, timelines and results structured for an audience that will check three practices before calling. From £1,495.
- Price-led pages, because this audience compares
- Results galleries with consent and ASA compliance built in
- Aimed at a younger patient who books online, not by phone
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The clear aligner patient
This audience behaves differently
Clear aligner patients are typically younger, more digitally fluent and considerably more price-aware than the rest of your patient list. They will open three practice websites in three tabs and compare.
They also discover treatment socially rather than through search. A patient sees a result on Instagram, then goes looking for a local practice. That means the landing experience has to continue the conversation the social post started, not restart it with a generic homepage.
Wandsworth, Hackney and Loughton are the strongest markets we have measured for this treatment, all for the same reason: a concentration of young professionals with disposable income.
The single biggest lever
Publish the price
“Invisalign from” with no number is worse than no pricing section at all, because it signals evasion to an audience that is explicitly comparing.
Publish the tiers. Lite, full, teen, with what each includes, how long each takes and whether retainers are extra. Retainers are the most common hidden cost and being upfront about them is a genuine differentiator.
Then add finance as a monthly figure. For this demographic the monthly number is the number that matters.
Galleries
Results are the proof
Before-and-after imagery does more work here than in any other dental treatment, and the ASA rules apply just as strictly. Genuine, representative, unretouched, with documented consent.
Video does better than stills for this audience where you have it. A thirty-second patient talking about their treatment converts more reliably than a polished gallery.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
FAQs
Questions dentists ask us
Should we publish Invisalign prices?
Yes. This is the treatment where hiding the price costs most. The audience is explicitly comparing practices and a page without a number loses to one with it. Publish tiers, state what is included and whether retainers are extra.
How do we convert patients who found us on Instagram?
Send them to a page about the treatment they saw, not to your homepage. Most practices lose this traffic in the gap between the social post and a generic landing page.
Can we use the Invisalign brand on our website?
Within Align Technology’s brand guidelines, which govern logo use and claims. We build to those guidelines. Note also that comparative claims against other aligner brands need to be substantiated under the CAP Code.
Do we need a separate page for teen treatment?
If you treat teenagers, yes. The decision-maker is the parent and the concerns are different: school, sport, compliance and cost. A page written for a parent converts very differently from one written for an adult patient.
Which areas have the strongest demand?
In our research Wandsworth, Hackney and the Loughton and Chigwell area showed the strongest clear aligner demand, all driven by concentrations of younger professionals with disposable income.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?