Booking and software integration
Booking integration connects your website to the practice management or lead system your team already uses, so enquiries arrive where someone will actually see them. We integrate with Dengro, Dentally, Carestream R4 and Software of Excellence. Included on Practice and Group builds.
- Dengro, Dentally, R4 and SOE supported as standard
- No separate inbox for reception to remember to check
- Included on Practice and Group builds
Prefer to send your content straight over?
The failure point
Why the inbox is the problem
The most common way a dental practice loses an enquiry is not the website. It is the gap between the website and the practice.
A form emails an address that one person monitors. That person is on holiday. The enquiry sits for four days. By then the patient has booked with the practice that answered in an hour.
Connecting the form directly to the system your team already lives in removes that gap entirely. The enquiry appears in the same place as every other lead, in the same workflow, with the same follow-up prompts.
The systems
What we integrate with
Dengro. The most widely used dental lead management system in the UK, with around 1,600 searches a month in its own right. Website enquiries flow straight into your Dengro pipeline with the treatment interest attached.
Dentally. Cloud practice management. We connect the enquiry form and, where the practice wants it, online appointment requests.
Carestream R4 and Software of Excellence. Both long-established in UK practices. Integration is generally via the lead layer rather than direct write-access, which is the safer approach for patient records.
If you use something else, tell us. Most systems expose a way in and we will look at it before quoting.
The data
What we capture
Name, contact details, practice, treatment interest and where the enquiry came from. That last one matters more than practices expect: knowing that an implant enquiry came from the Invisalign page tells you something useful about your content.
We also record which package or treatment a visitor clicked before enquiring, so your team opens the conversation already knowing what the patient was looking at.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
Every price below is a starting price for a real build, not a headline that moves once you enquire.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
How it works
Five steps, two to four weeks
No discovery calls, no workshops, no diary tennis. Send us what you have and we get on with it.
You send us your content
Email or WhatsApp your logo, team photos, treatment list and fees. If you are missing pieces we will tell you exactly what to send.
We structure and write it
We map every page against what your patients actually search for, then write the copy. You approve it before anything is designed.
We design and build
Designed around your practice and branding, built static and fast, with your booking system connected and every schema type in place.
Two rounds of feedback
You review the working site and send changes. We make them. You review again. Two full rounds on every package.
Compliance check and launch
Full GDC and CQC review, then we go live, link your Google Business Profile and set up Search Console and Analytics.
Feedback
What dentists have said
More new patient enquiries
“Since launching our new website, we've seen a clear increase in new patient enquiries. It looks professional, works brilliantly on mobile and makes booking an appointment incredibly easy.”
Dr James R.Principal DentistFinally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerThey really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
FAQs
Questions dentists ask us
Which dental software do you integrate with?
Dengro, Dentally, Carestream R4 and Software of Excellence as standard. If you run something else, send us the name and we will check what is possible before quoting.
Is integration included in the price?
It is included on Practice and Group builds. On a Starter build the form emails you and can be upgraded later.
Can patients book appointments directly?
Depending on your system, either a direct booking or an appointment request that your team confirms. Most practices prefer the request model because it protects the diary, but both are possible.
Will it work with our existing forms?
We rebuild the forms as part of the site so that they capture the right information and connect properly. Keeping an old embedded form usually costs more in lost enquiries than it saves.
What happens if the integration breaks?
Enquiries fall back to email so nothing is lost, and uptime monitoring on the Essential plan alerts us. We fix integration failures as part of the plan rather than billing separately.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
Who hosts a dental practice website?
With us, we do, as part of the £50 a month Essential plan, which also covers SSL, weekly backups, uptime monitoring, security updates, 30 minutes of content changes a month and your annual GDC and CQC compliance check. You own the site and the code regardless, so if you ever want to move it elsewhere we hand it over.
Can we keep our existing domain and email?
Yes. The domain stays yours and we point it at the new site when you are ready to go live, which takes a few hours to propagate. Practice email is untouched by that change, because it runs on separate DNS records that we leave alone.
How do I market my dental practice?
Start with the two things that cost nothing to fix. Claim and maintain your Google Business Profile, because the map pack takes most “dentist near me” traffic. Then publish your fees, because “prices on request” loses the patient before they enquire. After that, build a page for each treatment worth money to you, make booking possible outside practice hours, and ask genuine patients for reviews at the right moment. Everything else is optimisation on top of those.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?