What dentists have said
Feedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
- Real feedback, shown by initials at practices’ request
- Originals held on file and available if challenged
- No incentivised reviews, ever
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On testimonials
Why we show initials
Dental principals are frequently reluctant to be publicly associated with marketing, and we respect that. Where a practice has asked not to be named, we show initials and role rather than pressing them.
What we do not do is write testimonials, incentivise reviews or generate them. The GDC guidance on testimonials is clear, and since the Digital Markets, Competition and Consumers Act 2024 fake reviews are a banned commercial practice carrying penalties of up to 10% of global turnover.
If you would like to speak to a practice we have worked with, ask and we will see who is willing.
On review markup
Why there are no star ratings on this page
You will see competitors whose Google result carries a gold star rating and a review count. That comes from a piece of code called AggregateRating placed on their own website, marking up reviews about themselves.
We do not do it, and it is worth explaining why rather than leaving an unexplained absence. Google’s own guidance on review snippets says that where the business being reviewed controls the reviews about itself, the page is not eligible for the star feature. Claiming a rich result you are not eligible for is one of the things manual actions are issued for.
There is a second reason specific to us. The feedback on this page was received by the team behind Open Wide Websites over several years of dental work. Attributing it to a brand that is weeks old, in structured data, would be inaccurate regardless of what Google allows.
The legitimate route to stars in a search result is a Google Business Profile, where the reviews are left by the people who wrote them and verified by Google rather than marked up by us. That is the route we take and the one we build into our care plans for practices.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
No quote forms and no discovery call before you can find out the cost. Here is what it is.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
FAQs
Questions dentists ask us
Why are the testimonials shown by initials?
Because the practices asked. Dental principals are often reluctant to be publicly associated with marketing. Originals are held on file and we are happy to evidence them.
Can we speak to a practice you have worked with?
Ask and we will see who is willing. Some practices are happy to talk, others prefer not to.
Do you incentivise reviews?
No. It breaches GDC guidance and, since the DMCC Act 2024, incentivised or fabricated reviews are a banned commercial practice. We build review generation into our care plans, but only by asking genuine patients at the right moment.
Is dental marketing regulated in the UK?
Yes, and by more bodies than most practices realise. The GDC’s Guidance on Advertising governs what a practice website may claim, including registration numbers, a complaints procedure and the restricted use of “specialist”. The CAP Code and the ASA govern advertising generally. The MHRA makes it unlawful to advertise a prescription-only medicine to the public, which is why Botox cannot be named promotionally. And since the Digital Markets, Competition and Consumers Act 2024, fake or incentivised reviews are a banned commercial practice carrying penalties of up to 10% of global turnover.
Which SEO company is the best in the UK?
There is no honest answer to that question, and an agency that tells you it is them has told you something about itself rather than about the market. What matters is fit: whether the agency works in your sector, whether it understands the rules that govern your advertising, whether it publishes what it charges, and whether it will show you its plan before you commit. We would rather be judged on those than on a ranking we wrote ourselves.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?