SEO for dentists
SEO for dentists is the work of making a practice appear when local patients search for the treatments it provides. For most practices that means the local pack, a page for each high-value treatment, and increasingly whether ChatGPT and Google’s AI Overviews mention you at all. Our Visibility plan tracks 30 keywords at £497 a month.
- 30 or 100 keywords tracked, depending on plan
- Local pack, organic and AI tracked together, not separately
- Monthly reporting, no long contract
Prefer to send your content straight over?
The three surfaces
Where dental SEO actually gets won
Dental search has split into three places, and most agencies still only work on one.
The local pack. The three map results at the top. This is where the majority of “dentist near me” traffic goes, and it is driven by your Google Business Profile, proximity, review volume and consistency of your name, address and phone across the web. It is not driven by your homepage.
Organic results. Where treatment searches land. “Dental implants cost”, “Invisalign vs braces”, “composite bonding price”. These are won with pages, not with keywords sprinkled into an existing site.
AI answers. Increasingly patients ask ChatGPT or read a Google AI Overview rather than clicking. Those systems quote sources. When we researched this market we found no UK dental agency being cited at all, which means the ground is genuinely unclaimed.
The work
What we do each month
On the Visibility plan: 30 target keywords and AI prompts tracked across Google, AI Overviews, ChatGPT, Perplexity and Gemini. Google Business Profile managed with weekly posts and review responses. Local citations built and name, address and phone consistency corrected across directories. Two pieces of content written and published. Review generation built into the patient journey within GDC rules. Conversion tracking on enquiries and bookings. A monthly report.
On the Authority plan: all of that across 100 keywords, plus six to eight content pieces a month, treatment-level landing pages, multi-location coverage for groups, digital PR and citation building to earn the links AI systems weight, entity and knowledge panel work, and a monthly competitor citation gap analysis.
Honesty
What we will not do
We will not promise a position. Anyone who guarantees you the top spot for “dentist [your town]” is either lying or planning to rank you for something nobody searches.
We will not buy links. It is a short-term gain and a long-term liability, and in a regulated profession the reputational risk is not worth it.
We will not write patient testimonials for you or generate reviews. Both breach the GDC guidance and, since the Digital Markets, Competition and Consumers Act 2024, fake reviews are a banned commercial practice with penalties of up to 10% of global turnover.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
FAQs
Questions dentists ask us
How long does dental SEO take to work?
Local pack movement can happen within weeks if your Google Business Profile has been neglected, because the fixes are quick. Organic rankings for treatment terms typically take three to six months, and competitive terms in dense markets such as Westminster take longer. Anyone promising faster is describing a different outcome from the one you want.
What is the difference between the Visibility and Authority plans?
Visibility at £497 a month is search engine optimisation with AI optimisation layered on top, across 30 keywords. Authority at £1,997 a month is complete SEO plus AI visibility treated as its own discipline, across 100 keywords and AI prompts, with entity work, monthly competitor citation gap analysis, digital PR and considerably more content. Visibility suits a single practice; Authority suits groups and practices competing hard on implants, Invisalign or cosmetic work.
Do we need a new website first?
Not always. If your existing site is technically sound and structured sensibly, SEO can be done on it. If it is a slow page-builder site with one services page, the SEO budget will largely be spent working around the platform. We will tell you honestly which situation you are in.
Can you guarantee first page?
No, and nobody honestly can. What we can commit to is the work, the tracking and a monthly report showing exactly where you moved and why.
Is there a contract?
Thirty days’ notice on all plans. We would rather keep clients because the work is working.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?