SEO for dentists
SEO for dentists is the work of making a practice appear when local patients search for the treatments it provides. For most practices that means the local pack, a page for each high-value treatment, and increasingly whether ChatGPT and Google’s AI Overviews mention you at all. Our Visibility plan tracks 30 keywords at £497 a month.
- 30 or 100 keywords tracked, depending on plan
- Local pack, organic and AI tracked together, not separately
- Monthly reporting, no long contract
Prefer to send your content straight over?
The three surfaces
Where dental SEO actually gets won
Dental search has split into three places, and most agencies still only work on one.
The local pack. The three map results at the top. This is where the majority of “dentist near me” traffic goes, and it is driven by your Google Business Profile, proximity, review volume and consistency of your name, address and phone across the web. It is not driven by your homepage.
Organic results. Where treatment searches land. “Dental implants cost”, “Invisalign vs braces”, “composite bonding price”. These are won with pages, not with keywords sprinkled into an existing site.
AI answers. Increasingly patients ask ChatGPT or read a Google AI Overview rather than clicking. Those systems quote sources. When we researched this market we found no UK dental agency being cited at all, which means the ground is genuinely unclaimed.
The work
What we do each month
On the Visibility plan: 30 target keywords and AI prompts tracked across Google, AI Overviews, ChatGPT, Perplexity and Gemini. Google Business Profile managed with weekly posts and review responses. Local citations built and name, address and phone consistency corrected across directories. Two pieces of content written and published. Review generation built into the patient journey within GDC rules. Conversion tracking on enquiries and bookings. A monthly report.
On the Authority plan: all of that across 100 keywords, plus six to eight content pieces a month, treatment-level landing pages, multi-location coverage for groups, digital PR and citation building to earn the links AI systems weight, entity and knowledge panel work, and a monthly competitor citation gap analysis.
Honesty
What we will not do
We will not promise a position. Anyone who guarantees you the top spot for “dentist [your town]” is either lying or planning to rank you for something nobody searches.
We will not buy links. It is a short-term gain and a long-term liability, and in a regulated profession the reputational risk is not worth it.
We will not write patient testimonials for you or generate reviews. Both breach the GDC guidance and, since the Digital Markets, Competition and Consumers Act 2024, fake reviews are a banned commercial practice with penalties of up to 10% of global turnover.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
Published prices, so you can work out the budget before you speak to anyone.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
How it works
Five steps, two to four weeks
No discovery calls, no workshops, no diary tennis. Send us what you have and we get on with it.
You send us your content
Email or WhatsApp your logo, team photos, treatment list and fees. If you are missing pieces we will tell you exactly what to send.
We structure and write it
We map every page against what your patients actually search for, then write the copy. You approve it before anything is designed.
We design and build
Designed around your practice and branding, built static and fast, with your booking system connected and every schema type in place.
Two rounds of feedback
You review the working site and send changes. We make them. You review again. Two full rounds on every package.
Compliance check and launch
Full GDC and CQC review, then we go live, link your Google Business Profile and set up Search Console and Analytics.
Feedback
What dentists have said
They really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistHelping us attract more private patients
“We wanted to grow our private treatments, particularly Invisalign and cosmetic dentistry. The new website presents these services beautifully and is already helping us generate better-quality enquiries.”
Dr Michael T.Principal DentistProfessional from start to finish
“The team made the whole process incredibly easy. Our new website is fast, modern and simple for patients to navigate, and it gives our practice a much stronger online presence.”
Dr Emma C.Practice PrincipalFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
FAQs
Questions dentists ask us
How long does dental SEO take to work?
Local pack movement can happen within weeks if your Google Business Profile has been neglected, because the fixes are quick. Organic rankings for treatment terms typically take three to six months, and competitive terms in dense markets such as Westminster take longer. Anyone promising faster is describing a different outcome from the one you want.
What is the difference between the Visibility and Authority plans?
Visibility at £497 a month is search engine optimisation with AI optimisation layered on top, across 30 keywords. Authority at £1,997 a month is complete SEO plus AI visibility treated as its own discipline, across 100 keywords and AI prompts, with entity work, monthly competitor citation gap analysis, digital PR and considerably more content. Visibility suits a single practice; Authority suits groups and practices competing hard on implants, Invisalign or cosmetic work.
Do we need a new website first?
Not always. If your existing site is technically sound and structured sensibly, SEO can be done on it. If it is a slow page-builder site with one services page, the SEO budget will largely be spent working around the platform. We will tell you honestly which situation you are in.
Can you guarantee first page?
No, and nobody honestly can. What we can commit to is the work, the tracking and a monthly report showing exactly where you moved and why.
Is there a contract?
Thirty days’ notice on all plans. We would rather keep clients because the work is working.
What is SEO for dentists?
SEO for dentists is the work of making a practice appear when local patients search for the treatments it provides. In practice it has three parts: the local map pack, which is driven by your Google Business Profile rather than your website; organic results for treatment searches such as “dental implants cost”, which are won with a page per treatment; and increasingly whether ChatGPT and Google’s AI Overviews name you when someone asks them for a dentist.
How to choose a dental SEO company?
Ask four questions. Do they publish their prices, or does everything start with a call? Will they show you the keywords they intend to target before you sign, rather than after? Do they understand the GDC guidance on advertising, including that you cannot incentivise reviews and that “specialist” is a restricted title? And what happens if you leave, specifically who owns the content, the Google Business Profile and the tracking. An agency that answers all four plainly is rarer than it should be.
Which SEO company is the best in the UK?
There is no honest answer to that question, and an agency that tells you it is them has told you something about itself rather than about the market. What matters is fit: whether the agency works in your sector, whether it understands the rules that govern your advertising, whether it publishes what it charges, and whether it will show you its plan before you commit. We would rather be judged on those than on a ranking we wrote ourselves.
What is the 80/20 rule in marketing a practice?
The general idea is that a small share of your effort produces most of your result. In dental marketing it holds unusually well: for most practices a handful of high-value treatment pages, implants, Invisalign, composite bonding, plus a properly maintained Google Business Profile, produce the large majority of new private enquiries. That is why we build a page per treatment rather than one services page, and why the Google Business Profile work sits inside every plan.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?