Dental website redesign
A dental website redesign rebuilds an existing practice site without losing the rankings, URLs and patient habits it has already earned. Most practices we work with do not have a traffic problem, they have a conversion problem. We start with a free audit of your current site against GDC rules and tell you honestly whether you need a rebuild or just fixes.
- Free compliance check of your current site before you commit
- Rankings preserved, every URL redirected properly
- An honest answer on whether a rebuild is even the right call
Prefer to send your content straight over?
Before you spend anything
You may not need a rebuild
A meaningful proportion of the practices that approach us do not need a new website. They need three or four specific fixes to the one they have.
The usual culprits: a mobile layout that breaks the booking path, missing GDC registration numbers, a services page trying to do the work of eight treatment pages, and a Google Business Profile that has not been touched since it was created.
Those are cheaper and faster to fix than to rebuild around. We will tell you if that is your situation, and we will tell you before you have paid us anything.
The threshold
When a rebuild is the right call
A rebuild makes sense when the platform itself is the constraint. Heavy page-builder sites that cannot be made fast, themes that cannot carry proper schema, or a structure so tangled that adding a treatment page means fighting the template.
It also makes sense when the practice has changed and the site has not. Moving from NHS to private, adding implants or facial aesthetics, or merging two practices are all situations where the existing site is arguing for a business that no longer exists.
The migration
How we migrate without losing anything
Every existing URL is mapped and redirected. Nothing 404s, no ranking is dropped on the floor and no patient loses a bookmark.
Existing content that performs is kept and improved rather than binned. We check what your current site actually ranks for before we touch it, which is a step most agencies skip.
The phone number, opening hours and booking path stay where regular patients expect to find them. A redesign that confuses your existing patient base to impress new ones is a bad trade.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
Published prices, so you can work out the budget before you speak to anyone.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
How it works
Five steps, two to four weeks
No discovery calls, no workshops, no diary tennis. Send us what you have and we get on with it.
You send us your content
Email or WhatsApp your logo, team photos, treatment list and fees. If you are missing pieces we will tell you exactly what to send.
We structure and write it
We map every page against what your patients actually search for, then write the copy. You approve it before anything is designed.
We design and build
Designed around your practice and branding, built static and fast, with your booking system connected and every schema type in place.
Two rounds of feedback
You review the working site and send changes. We make them. You review again. Two full rounds on every package.
Compliance check and launch
Full GDC and CQC review, then we go live, link your Google Business Profile and set up Search Console and Analytics.
Feedback
What dentists have said
Finally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerThey really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistHelping us attract more private patients
“We wanted to grow our private treatments, particularly Invisalign and cosmetic dentistry. The new website presents these services beautifully and is already helping us generate better-quality enquiries.”
Dr Michael T.Principal DentistFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
FAQs
Questions dentists ask us
Will we lose our Google rankings?
Not if the migration is done properly. Every URL is mapped and redirected, existing content that performs is preserved, and we check what you currently rank for before changing anything. Ranking losses in redesigns come from skipping those steps, not from redesigning.
Can you tell us what is wrong with our current site first?
Yes, free, and before you commit to anything. Send us the address and we will come back with a compliance check against GDC rules and an honest view of whether you need a rebuild or a handful of fixes.
What if we only need fixes?
Then we will say so. We would rather do a small honest job well than sell a rebuild that was not needed.
Do we keep our domain and email?
Yes. Nothing changes about your domain or email. We point the domain at the new site and everything else carries on.
How long does a redesign take?
The same as a new build: two to three weeks for a Starter site, three to four for a Practice site, with a little extra for the URL mapping if the existing site is large.
Are free dental website templates worth using?
For a practice that is genuinely just establishing a presence, a template is a reasonable starting point and we will say so rather than quote you. The limits show up later. A template will not carry your GDC registration numbers or complaints procedure unless you add them, it will not give each treatment its own page, and on most builders you are renting rather than owning, so the site disappears when you stop paying. If any of those matter, the template becomes the more expensive option.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
Who hosts a dental practice website?
With us, we do, as part of the £50 a month Essential plan, which also covers SSL, weekly backups, uptime monitoring, security updates, 30 minutes of content changes a month and your annual GDC and CQC compliance check. You own the site and the code regardless, so if you ever want to move it elsewhere we hand it over.
Can we keep our existing domain and email?
Yes. The domain stays yours and we point it at the new site when you are ready to go live, which takes a few hours to propagate. Practice email is untouched by that change, because it runs on separate DNS records that we leave alone.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?