Dentist website design
Dentist website design is the building of a practice website that turns local searches into booked patients while meeting GDC advertising rules. We build them for UK practices from £1,495, live in 2 to 4 weeks, with registration numbers, complaints procedure and treatment pricing set up correctly from day one.
- GDC and CQC compliant before it goes anywhere near live
- A page per treatment, so you rank for the work worth money
- Two rounds of feedback included on every package
Prefer to send your content straight over?
The job
What a dental website actually has to do
Most dental websites are built as brochures. They describe the practice, list the treatments and give a phone number. That was adequate when patients found you through the Yellow Pages and the website merely confirmed you existed.
It is not adequate now. A patient looking for an implant consultation will compare four or five practices on a phone, at night, in about ten minutes. They will not read your practice history. They want to know three things: can you do the treatment, what does it cost, and can you see them soon.
Every site we build is organised around answering those three questions faster than the practice down the road. That means a page per treatment rather than one services page, a published fee list rather than “prices on request”, and availability stated before a visitor has to scroll.
Common failures
What goes wrong with the sites we replace
We audit a lot of existing dental websites. The same faults recur.
Missing GDC information. No registration numbers, no complaints procedure, or a clinician described as a “specialist” who is not on the relevant GDC specialist list. This is the most common breach we find and the easiest to fix.
One page for every treatment. A single services page cannot rank for implants, Invisalign and whitening simultaneously. Each treatment needs its own page with its own price, its own FAQs and its own schema.
Hidden pricing. Practices worry that publishing fees invites comparison. In practice it filters out the price-shoppers before they reach reception and it satisfies a GDC expectation at the same time.
A booking path that requires a phone call. Most dental searches happen outside practice hours. If the only way to book is to ring during the day, you lose the patient to whoever offers a form.
The build
What we build instead
Static HTML rather than a heavy page builder. Page builders load a large amount of code on every page whether the page uses it or not, which is why so many dental websites are slow on a phone. Building static avoids that entirely.
Full schema markup on every page: LocalBusiness for the practice, Service for each treatment, FAQPage for the questions. This is what lets Google’s AI Overviews and ChatGPT quote you rather than a competitor.
Booking integrated with whatever you already run, whether that is Dengro, Dentally, Carestream R4 or Software of Excellence, so enquiries arrive where your team is already looking.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
Published prices, so you can work out the budget before you speak to anyone.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
How it works
Five steps, two to four weeks
No discovery calls, no workshops, no diary tennis. Send us what you have and we get on with it.
You send us your content
Email or WhatsApp your logo, team photos, treatment list and fees. If you are missing pieces we will tell you exactly what to send.
We structure and write it
We map every page against what your patients actually search for, then write the copy. You approve it before anything is designed.
We design and build
Designed around your practice and branding, built static and fast, with your booking system connected and every schema type in place.
Two rounds of feedback
You review the working site and send changes. We make them. You review again. Two full rounds on every package.
Compliance check and launch
Full GDC and CQC review, then we go live, link your Google Business Profile and set up Search Console and Analytics.
Feedback
What dentists have said
They really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistHelping us attract more private patients
“We wanted to grow our private treatments, particularly Invisalign and cosmetic dentistry. The new website presents these services beautifully and is already helping us generate better-quality enquiries.”
Dr Michael T.Principal DentistProfessional from start to finish
“The team made the whole process incredibly easy. Our new website is fast, modern and simple for patients to navigate, and it gives our practice a much stronger online presence.”
Dr Emma C.Practice PrincipalFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
FAQs
Questions dentists ask us
How much does dentist website design cost in the UK?
Across the market a template site runs £500 to £2,000, a professional custom build £1,500 to £6,000, and a bespoke build with integrations £5,000 to £12,000 or more. Independent guides put the realistic cost of a site that actually brings in patients at £4,000 to £8,000. Our builds start at £1,495 and the Practice package is £2,995, plus the £50 a month Essential plan.
What does the GDC require on a dental practice website?
The GDC’s Guidance on Advertising requires the registered name and GDC registration number of every clinician shown, a clear complaints procedure, and claims that are honest and can be substantiated. The title “specialist” may only be used by someone on the relevant GDC specialist list. Practices in England must also be CQC registered and that should be reflected on the site.
How long does a dental website take to build?
Two to three weeks for a Starter site and three to four weeks for a Practice site, from the moment you send us your content. Group builds start at five weeks. The variable is usually how quickly we receive your fee list and team details.
Do we need a discovery call?
No, and we do not run them. Send your logo, team photos, treatment list and fees by email or WhatsApp and we will get started. Anything else we need we will ask for in writing.
Will we own the website?
Yes. The build is a one-off cost and the site is yours, including the code. The £50 Essential plan covers hosting, security and your annual compliance check, but you are not locked into it beyond 30 days.
Are free dental website templates worth using?
For a practice that is genuinely just establishing a presence, a template is a reasonable starting point and we will say so rather than quote you. The limits show up later. A template will not carry your GDC registration numbers or complaints procedure unless you add them, it will not give each treatment its own page, and on most builders you are renting rather than owning, so the site disappears when you stop paying. If any of those matter, the template becomes the more expensive option.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
Who hosts a dental practice website?
With us, we do, as part of the £50 a month Essential plan, which also covers SSL, weekly backups, uptime monitoring, security updates, 30 minutes of content changes a month and your annual GDC and CQC compliance check. You own the site and the code regardless, so if you ever want to move it elsewhere we hand it over.
Can we keep our existing domain and email?
Yes. The domain stays yours and we point it at the new site when you are ready to go live, which takes a few hours to propagate. Practice email is untouched by that change, because it runs on separate DNS records that we leave alone.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?