How it works
Five steps and two to four weeks, starting with you sending us your content rather than booking a call. You approve the structure and copy before anything is designed, and you get two full rounds of feedback on every package.
- No discovery call to book, and nothing waiting on a diary slot
- Copy approved before design starts
- Two rounds of feedback included on every package
Prefer to send your content straight over?
Five minutes
Step one: you send us your content
Email or WhatsApp us your logo, team photos, treatment list and fees. Whatever you have, in whatever state it is in. A photograph of a printed price list is fine.
If pieces are missing we will tell you exactly what to send and why. We do not need everything before we start, and we would rather begin with eighty per cent than wait a fortnight for the last twenty.
Days 2 to 6
Step two: we structure and write it
We map every page against what patients in your area actually search for, using the same research method we used to count 2,259 practices across London. Then we write the copy.
You read it and approve it before a pixel is designed. Changing a sentence at this stage costs nothing; changing it after design costs time.
Days 6 to 14
Step three: we design and build
Designed around your practice and your branding. If you have a logo and colours we work to them. If you do not, we create them.
Built as plain static files rather than on a page builder, which is what keeps it fast. Your booking system connected, every schema type in place.
Days 14 to 18
Step four: two rounds of feedback
You review the working site on a private link and send your changes. We make them. You review again and send any final changes. We make those too.
Two full rounds are included on every package, Starter included. Most practices use about one and a half.
Days 18 to 21
Step five: compliance check and launch
A full GDC and CQC review before anything goes live: registration numbers for every clinician shown, complaints procedure present, no incorrect use of “specialist”, fee list complete and accurate.
Then we launch, link your Google Business Profile to the new site, and set up Search Console and Analytics so you can see what is happening from day one.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Feedback
What dentists have said
Finally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerThey really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistHelping us attract more private patients
“We wanted to grow our private treatments, particularly Invisalign and cosmetic dentistry. The new website presents these services beautifully and is already helping us generate better-quality enquiries.”
Dr Michael T.Principal DentistFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Pricing
Published prices, whichever practice you are
Every price below is a starting price for a real build, not a headline that moves once you enquire.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
FAQs
Questions dentists ask us
Why do you not do discovery calls?
Because they mostly waste your time. Everything we need at the start fits in a message. Removing the call takes about a week out of the timeline and means nothing is ever waiting on two diaries lining up. If you would rather talk it through we will make time, but nothing is held up by it.
What if we do not have all our content ready?
Send what you have. We will tell you what is missing and why it matters. We would rather start with most of it than wait for all of it.
What happens if we want more than two rounds of changes?
We will usually just do it if it is small. If the changes amount to a different site from the one you approved at copy stage, we will say so and quote for the extra work rather than absorbing it quietly.
Who writes the content?
We do, and you approve it. If you would rather write it yourself we will structure it and edit it, and the build gets slightly cheaper.
How long until we see results?
The site itself starts converting immediately, because most practices are losing enquiries to a broken booking path rather than to a lack of traffic. Search rankings take three to six months, longer in dense markets.
Can we keep our existing domain and email?
Yes. The domain stays yours and we point it at the new site when you are ready to go live, which takes a few hours to propagate. Practice email is untouched by that change, because it runs on separate DNS records that we leave alone.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?