Dental practice marketing

As a rough guide, practices growing private treatment typically invest 3 to 7% of turnover. Our plans are £497 or £1,997 a month plus the one-off build, and we would rather you started on the lower plan and moved up than the reverse.

For specific high-value treatments, sometimes. Dental Google Ads carries a cost per click of around £24 in the UK, so broad campaigns rarely return. Narrow campaigns on implants or Invisalign in a market you can actually win can work. We will tell you honestly whether yours is one.

Yes, it is included on both the Visibility and Authority plans, managed weekly with posts and review responses. For most practices it is the highest-return part of the work.

Not as a standalone service. It is included as supporting content on the Authority plan. For most practices it works better as a supporting channel than a primary one.

Botox is a prescription-only medicine and advertising it to the public is illegal under MHRA rules. If your practice offers facial aesthetics we build those pages compliantly. It is one of the most common breaches we find on existing dental websites.

A dental marketer is responsible for how a practice is found and chosen. In a UK practice that usually means the website, the Google Business Profile and reviews, local search, paid advertising, treatment-specific campaigns for implants or Invisalign, and the handling of enquiries once they arrive. The last of those is the one most often neglected: a practice can generate enquiries perfectly well and still lose most of them at the point of response.

Start with the two things that cost nothing to fix. Claim and maintain your Google Business Profile, because the map pack takes most “dentist near me” traffic. Then publish your fees, because “prices on request” loses the patient before they enquire. After that, build a page for each treatment worth money to you, make booking possible outside practice hours, and ask genuine patients for reviews at the right moment. Everything else is optimisation on top of those.

Yes, and by more bodies than most practices realise. The GDC’s Guidance on Advertising governs what a practice website may claim, including registration numbers, a complaints procedure and the restricted use of “specialist”. The CAP Code and the ASA govern advertising generally. The MHRA makes it unlawful to advertise a prescription-only medicine to the public, which is why Botox cannot be named promotionally. And since the Digital Markets, Competition and Consumers Act 2024, fake or incentivised reviews are a banned commercial practice carrying penalties of up to 10% of global turnover.

Practice advice varies and there is no regulated figure, so treat any percentage you are quoted as a rule of thumb rather than a benchmark. The more useful way to look at it is per case: a single implant case is worth £2,000 to £3,000 and an Invisalign case £2,450 upwards. A £2,995 website pays for itself on roughly one extra case, and a £497 a month plan on less than one case a quarter.