Frequently asked questions

Across the UK market a template site runs £500 to £2,000, a professional custom build £1,500 to £6,000, and a bespoke build with integrations £5,000 to £12,000 or more. Independent guides put the realistic cost of a site that actually brings in patients at £4,000 to £8,000. Our builds start at £1,495 and our Practice package is £2,995, plus the £50 a month Essential plan.

The GDC’s Guidance on Advertising requires the registered name and GDC registration number of every clinician shown, a clear complaints procedure, and honest, accurate claims. The title “specialist” may only be used by someone on the relevant GDC specialist list. Practices in England must also be CQC registered.

Two to three weeks for a Starter site and three to four weeks for a Practice site, from the moment you send us your content. Group builds start at five weeks.

No. We deliberately do not run discovery calls. Send your logo, team photos, treatment list and fees by email or WhatsApp and we will get started.

Two full rounds of feedback on every package, Starter included.

Yes. We integrate with Dengro, Dentally, Carestream R4 and Software of Excellence. Integration is included on Practice and Group builds.

Every build includes the Essential plan at £50 a month, covering hosting, security and your annual compliance check. Visibility at £497 and Authority at £1,997 are entirely optional growth plans.

Visibility is search engine optimisation with AI optimisation layered on top, across 30 keywords. Authority is complete SEO plus AI visibility treated as its own discipline, across 100 keywords and AI prompts, with entity work, monthly competitor citation gap analysis, digital PR and far more content.

Yes. We cover London and Essex in depth because that is where we know the local market street by street, but the build process is the same anywhere in the UK.

Across the market a template site runs £500 to £2,000, a professional custom build £1,500 to £6,000, and a bespoke build with integrations £5,000 to £12,000 or more. Independent guides put the realistic cost of a site that actually brings in patients at £4,000 to £8,000. Our builds start at £1,495 and the Practice package is £2,995, plus the £50 a month Essential plan.

Two to three weeks for a Starter site and three to four weeks for a Practice site, from the moment you send us your content. Group builds start at five weeks. The variable is usually how quickly we receive your fee list and team details.

No, and we do not run them. Send your logo, team photos, treatment list and fees by email or WhatsApp and we will get started. Anything else we need we will ask for in writing.

Yes. The build is a one-off cost and the site is yours, including the code. The £50 Essential plan covers hosting, security and your annual compliance check, but you are not locked into it beyond 30 days.

Local pack movement can happen within weeks if your Google Business Profile has been neglected, because the fixes are quick. Organic rankings for treatment terms typically take three to six months, and competitive terms in dense markets such as Westminster take longer. Anyone promising faster is describing a different outcome from the one you want.

Visibility at £497 a month is search engine optimisation with AI optimisation layered on top, across 30 keywords. Authority at £1,997 a month is complete SEO plus AI visibility treated as its own discipline, across 100 keywords and AI prompts, with entity work, monthly competitor citation gap analysis, digital PR and considerably more content. Visibility suits a single practice; Authority suits groups and practices competing hard on implants, Invisalign or cosmetic work.

Not always. If your existing site is technically sound and structured sensibly, SEO can be done on it. If it is a slow page-builder site with one services page, the SEO budget will largely be spent working around the platform. We will tell you honestly which situation you are in.

No, and nobody honestly can. What we can commit to is the work, the tracking and a monthly report showing exactly where you moved and why.

Thirty days’ notice on all plans. We would rather keep clients because the work is working.

It brings in a specific kind of patient: one researching a high-value treatment who asks an AI rather than scrolling search results. For implants, Invisalign and cosmetic work, where patients research heavily before enquiring, it matters a great deal. For routine NHS dentistry it is much less urgent, and we will say so rather than sell you a plan you do not need.

We track a defined set of prompts, 30 on the Visibility plan and 100 on Authority, across ChatGPT, Google AI Overviews, Perplexity and Gemini, and report monthly on whether your practice appears, in what context and alongside which competitors.

It overlaps but it is not identical. SEO makes a page rank. AI visibility makes a page quotable and makes your practice recognisable as an entity. Both plans include conventional SEO because the two reinforce each other.

More easily than on conventional SEO, because almost nobody in UK dentistry is doing it. Authority is currently cheap to acquire in this space in a way it has not been in search for fifteen years.

Visibility at £497 covers 30 prompts and suits a single practice. Authority at £1,997 covers 100, adds entity and knowledge panel work, monthly gap analysis and digital PR, and suits groups or practices competing hard on high-value treatments.

Not if the migration is done properly. Every URL is mapped and redirected, existing content that performs is preserved, and we check what you currently rank for before changing anything. Ranking losses in redesigns come from skipping those steps, not from redesigning.

Yes, free, and before you commit to anything. Send us the address and we will come back with a compliance check against GDC rules and an honest view of whether you need a rebuild or a handful of fixes.

Then we will say so. We would rather do a small honest job well than sell a rebuild that was not needed.

Yes. Nothing changes about your domain or email. We point the domain at the new site and everything else carries on.

The same as a new build: two to three weeks for a Starter site, three to four for a Practice site, with a little extra for the URL mapping if the existing site is large.

As a rough guide, practices growing private treatment typically invest 3 to 7% of turnover. Our plans are £497 or £1,997 a month plus the one-off build, and we would rather you started on the lower plan and moved up than the reverse.

For specific high-value treatments, sometimes. Dental Google Ads carries a cost per click of around £24 in the UK, so broad campaigns rarely return. Narrow campaigns on implants or Invisalign in a market you can actually win can work. We will tell you honestly whether yours is one.

Yes, it is included on both the Visibility and Authority plans, managed weekly with posts and review responses. For most practices it is the highest-return part of the work.

Not as a standalone service. It is included as supporting content on the Authority plan. For most practices it works better as a supporting channel than a primary one.

Botox is a prescription-only medicine and advertising it to the public is illegal under MHRA rules. If your practice offers facial aesthetics we build those pages compliantly. It is one of the most common breaches we find on existing dental websites.

It is included with every build because it covers hosting, security and the annual compliance check, which is what keeps the site online and legal. It runs on 30 days’ notice, so you are not tied in.

No. Most practices start on Essential alone. Visibility and Authority are growth plans for practices that want to push harder on search and AI, and you can add or drop either at any time.

Fee updates, opening hours, staff changes, adding a treatment to a list, swapping a photograph. Thirty minutes covers most months. Anything larger we will quote separately or you can move up a plan.

Because clinicians join and leave, fees change and guidance is updated. A site that was compliant at launch drifts. The annual check catches registration numbers for departed staff, out-of-date fee lists and claims that are no longer accurate.

Yes. The site is yours including the code. If you would rather host it elsewhere we will hand it over, though the compliance check and updates would then be on you.

Dengro, Dentally, Carestream R4 and Software of Excellence as standard. If you run something else, send us the name and we will check what is possible before quoting.

It is included on Practice and Group builds. On a Starter build the form emails you and can be upgraded later.

Depending on your system, either a direct booking or an appointment request that your team confirms. Most practices prefer the request model because it protects the diary, but both are possible.

We rebuild the forms as part of the site so that they capture the right information and connect properly. Keeping an old embedded form usually costs more in lost enquiries than it saves.

Enquiries fall back to email so nothing is lost, and uptime monitoring on the Essential plan alerts us. We fix integration failures as part of the plan rather than billing separately.

We strongly recommend it. Implant patients research for months and a page with no price loses to one that has it. Publish a from price and what it includes, with finance shown as a monthly figure alongside.

The ASA requires images to be genuine, representative and not retouched in ways that exaggerate the outcome, and you need documented consent from each patient. We build the gallery with the consent record and disclaimers structured in.

Only with care. Implant dentistry is not a GDC specialist list title in the way orthodontics or periodontics are, so describing a clinician as a “specialist in implants” can breach GDC guidance. Describing relevant qualifications and experience accurately is the safer and equally persuasive route.

On the clinician. Chains sell a process; independent clinics sell a named person who will do the work. A properly built practitioner page with credentials, case examples and a photograph outperforms corporate positioning for this treatment.

Usually yes. Single implants and full-arch are different decisions at different price points with different patients. Separate pages convert better and rank for genuinely different searches.

Yes. This is the treatment where hiding the price costs most. The audience is explicitly comparing practices and a page without a number loses to one with it. Publish tiers, state what is included and whether retainers are extra.

Send them to a page about the treatment they saw, not to your homepage. Most practices lose this traffic in the gap between the social post and a generic landing page.

Within Align Technology’s brand guidelines, which govern logo use and claims. We build to those guidelines. Note also that comparative claims against other aligner brands need to be substantiated under the CAP Code.

If you treat teenagers, yes. The decision-maker is the parent and the concerns are different: school, sport, compliance and cost. A page written for a parent converts very differently from one written for an adult patient.

In our research Wandsworth, Hackney and the Loughton and Chigwell area showed the strongest clear aligner demand, all driven by concentrations of younger professionals with disposable income.

Plainly, early and with specifics. What is changing, when, what it costs and what their options are. A clear page that patients can read in their own time takes enormous pressure off your reception team, who would otherwise have the same conversation two hundred times.

For most converting practices they are the difference between retaining and losing the list. A predictable monthly cost is far easier to accept than a per-visit price increase. Pitch the price to your area: what works in Kingston will not work in Harlow.

Some, and any adviser who tells you otherwise is not being straight. The planning question is which patients and how many, and the website’s job is to minimise avoidable losses by being clear rather than vague.

Not immediately, and not without explanation. Abruptly deleting NHS information from a website while patients are still on the list generates complaints. Phase it, and be explicit about the timeline.

It is the backdrop. Contract reform is a live and well-searched topic, and practices that write clearly about what it means for their patients tend to pick up both trust and search visibility while competitors say nothing.

No. The GDC restricts the title “specialist” to clinicians on a relevant specialist list, and there is no list for cosmetic dentistry. You can describe your training, experience and case volume accurately, which is equally persuasive and does not breach guidance.

Images must be genuine, representative of typical results and not retouched in ways that exaggerate the outcome. You need documented patient consent covering website publication for each case. We build the gallery with the consent record structured in.

Not to the public. Botox is a prescription-only medicine and promoting it to the public is illegal under MHRA rules. You can say you offer facial aesthetic consultations. Naming the product promotionally is a breach, and it is extremely common on dental websites.

Not without substantiation. The CAP Code treats superlatives as objective claims that must be evidenced. “Award-winning” is fine if you have the award and name it.

The same as any of our builds: from £1,495 for Starter, £2,995 for Practice and £5,995 for Group, plus the £50 a month Essential plan. Cosmetic practices usually take Practice or Group because the gallery and treatment pages need the room.

Around £500 for a template with your details in it. It will work in the sense that it exists, but it will not rank for treatment terms and it will usually be slow. Our Starter package is £1,495 and is a custom build rather than a theme.

For a group with multiple locations, or an implant clinic where one case is worth £15,000 or more, yes. For a single-surgery general practice, almost never. Any agency quoting that for a straightforward practice should be asked to itemise it.

Be careful. Monthly website deals frequently mean you never own the site, and leaving means starting again. Check who owns the code before signing. Our builds are a one-off cost and the site is yours.

With us it is included in the Practice and Group builds. Across the market it is often quoted separately at £60 to £120 per page, so check whether a quote includes it.

UK dental SEO typically runs £300 to £1,500 a month. Below £300 you are usually buying automated reporting rather than work. Ours are £497 for 30 keywords and £1,997 for 100.

Partly because scope varies, partly because it allows the quote to be shaped to the client. It also means none of them get cited when someone asks an AI what a dental website costs, which is increasingly how people research.

It captures dental patient enquiries from every source into one pipeline, tracks their status, prompts follow-up and reports on how many enquiries became appointments. It is lead management rather than practice management.

Your enquiry forms need to post into Dengro directly rather than emailing a mailbox, with treatment interest and source captured alongside the contact details. We build this into Practice and Group sites as standard.

No. Dengro handles the enquiry up to the point it becomes a booking. Your practice management system handles everything from the booking onwards. They do different jobs and most practices need both.

Name, contact details, treatment interest, which page the enquiry came from and what the patient clicked before enquiring. Name and email alone tells your team nothing useful about how to open the conversation.

No. Lead management and clinical records have different obligations under UK GDPR and there is rarely a good reason to push data between them automatically. Keep the boundary.

No, but you need something. The point is that enquiries should not land in a personal inbox. A shared mailbox with a defined process works for a small practice; Dengro works better once volume or headcount grows.

There is no single best. Dentally suits practices wanting cloud access and multi-site flexibility. Carestream R4 and Software of Excellence suit established practices already running them. Dengro handles lead management and sits alongside any of them rather than replacing them.

Different rather than better. Dentally is cloud-native, which matters if you need remote access or run more than one site. SOE is deeply established with very mature functionality. If SOE works for you, the disruption of migrating rarely pays.

Dengro is dental lead management: it captures enquiries, tracks follow-up and reports conversion. You need something in that role once more than one person handles enquiries. Below that, a well-run shared mailbox can do the job.

Yes, generally through the lead layer rather than by writing directly into clinical records, which is the safer approach. We build this into Practice and Group sites.

Pricing is almost always per user or per site and quoted on request, which makes direct comparison awkward. Ask each vendor for the total annual cost at your headcount, including support and any per-site charges.

How you export your data and in what format, what the migration actually involves, whether it supports multiple sites, and how it connects to a website. The last one is almost never asked and matters most for growth.

They take a patient from initial enquiry through to an accepted treatment plan: handling enquiries, running the non-clinical consultation conversation, explaining costs and finance, and following up on plans that have not yet been accepted.

No. The skills overlap but the role is consultative and target-aware, involving extended conversations about treatment options and money. Many excellent coordinators come from dental nursing or from consultative sales in other sectors.

Typically £28,000 to £38,000 in the UK depending on region and experience, frequently with a performance element linked to plan acceptance.

Once enquiry volume justifies it and the dentist’s time is being spent on commercial conversations. Hiring a coordinator into a practice with very low enquiry volume solves the wrong problem: fix visibility first, then hire to convert.

For high-value treatment, consistently below 40% from consultation to acceptance suggests a process issue rather than a people issue. Time to first contact is usually the biggest single lever.

By capturing treatment interest and source with every enquiry, and by answering price and process questions in advance so the patient arrives qualified. Enquiries that arrive as a bare name and email make the coordinator’s job much harder.

The registered name and GDC registration number of every clinician featured, a clear complaints procedure, honest and substantiated claims, and clear treatment pricing. Practices in England must also be CQC registered and reflect that accurately.

The GDC’s Guidance on Advertising expects the registered name and registration number of dental professionals to be displayed. It is the single most common omission we find when auditing existing dental sites.

No. Botox is a prescription-only medicine and advertising prescription-only medicines to the public is illegal under MHRA rules. You may state that you offer facial aesthetic consultations without naming the product promotionally.

Only a clinician on the relevant GDC specialist list, for that field. There is no GDC specialist list for cosmetic dentistry or implant dentistry, so those titles cannot properly be used. Describing training and experience accurately is permitted and equally persuasive.

Yes, free. Send us the address and we will run it against this checklist and tell you what we find, whether or not you go on to work with us.

No. Incentivised reviews are a banned commercial practice under the Digital Markets, Competition and Consumers Act 2024, enforceable by the CMA with penalties of up to 10% of global turnover. This applies to discounts, prize draws and free treatment alike.

Acknowledge it, express regret that they were unhappy, and offer a named contact to discuss it offline. Do not confirm they were a patient, do not correct clinical detail and do not reference what happened at their appointment. Public correction breaches patient confidentiality even when you are right.

Immediately after a completed treatment rather than after a routine appointment, in person, followed by a text containing a direct one-click link. That combination substantially outperforms either method alone.

Selectively asking only patients you expect to leave positive feedback, known as review gating, is prohibited. Ask consistently across your patient base.

You can display genuine reviews. What you should not do is add Review or AggregateRating schema for your own business to your own site to generate stars in search results, which is against Google’s guidelines and can trigger a manual action. A live Google feed is safer.

There is no threshold, but recency matters as much as volume. Fifteen reviews with three from the last month generally outperforms forty where the newest is eighteen months old.

Speed, published pricing, a page per treatment, booking that works outside practice hours, correct GDC information, and content structured so AI systems can quote it. Most UK dental websites manage two of the six.

Aim for 90 or better on Google’s mobile performance score. Most dental sites built on page builders score in the forties, which loses patients before the page finishes loading.

Yes. Patients want the number and will get it from a competitor if you do not provide it. It also meets a GDC expectation and ranks for searches most practices ignore.

Enough for one page per high-value treatment, plus core pages and local pages for the areas you draw from. For most practices that is 10 to 15; for groups considerably more.

Ask ChatGPT to recommend a dentist in your town and see whether you appear. Most UK practices do not, because their content is not structured to be quoted.

Early, plainly and in writing, with a clear page on the website they can read in their own time. Give three to six months’ notice, state what it will cost, and explain how to obtain records if they would rather move. Clarity retains more patients than careful wording does.

It varies by area and by how the change is communicated, and any specific figure would be guesswork. What is consistent is that the patients who leave are disproportionately irregular attenders who generated little revenue, and that clear early communication reduces losses substantially.

Pitch it to your area. In affluent catchments such as Bromley, Kingston or Loughton, £25 to £35 a month is unremarkable. In more price-aware areas such as Basildon, Harlow or Grays, the same plan needs to be £15 to £20 to convert.

No. Abruptly deleting NHS information while patients are still on the list generates complaints. Phase it and be explicit about the timeline.

Not always, but you do need new pages: the explanation, the plan comparison and the private treatment pages. If your existing site cannot easily accommodate those, a rebuild is usually cheaper than fighting it.

It is a live and well-searched topic. Practices that write clearly about what reform means for their patients tend to earn both trust and search visibility while their competitors say nothing.

Deliberately small. You deal with the person who writes and builds your site, from the first message through to launch. There is no account management layer, which is part of why we can charge less than the large dental agencies for comparable work.

Because six of the seven best-known UK dental web agencies do not, and we think a practice principal should be able to work out a budget without booking a call. It also means the enquiries we get are from people who already know roughly what this costs.

Yes. We cover London and Essex in depth because that is where we have done the local research street by street, but the build process is identical anywhere in the UK and everything is done remotely.

We will tell you honestly if we are already working with a direct competitor in your immediate catchment, and we will not take both without both practices knowing.

Because they mostly waste your time. Everything we need at the start fits in a message. Removing the call takes about a week out of the timeline and means nothing is ever waiting on two diaries lining up. If you would rather talk it through we will make time, but nothing is held up by it.

Send what you have. We will tell you what is missing and why it matters. We would rather start with most of it than wait for all of it.

We will usually just do it if it is small. If the changes amount to a different site from the one you approved at copy stage, we will say so and quote for the extra work rather than absorbing it quietly.

We do, and you approve it. If you would rather write it yourself we will structure it and edit it, and the build gets slightly cheaper.

The site itself starts converting immediately, because most practices are losing enquiries to a broken booking path rather than to a lack of traffic. Search rankings take three to six months, longer in dense markets.

Because the practices asked. Dental principals are often reluctant to be publicly associated with marketing. Originals are held on file and we are happy to evidence them.

Ask and we will see who is willing. Some practices are happy to talk, others prefer not to.

No. It breaches GDC guidance and, since the DMCC Act 2024, incentivised or fabricated reviews are a banned commercial practice. We build review generation into our care plans, but only by asking genuine patients at the right moment.

Within one working day, usually the same day. If you message on a weekend you will hear from us on Monday.

No. We do not run discovery calls at all. Send what you have and we will get on with it.

A fixed price for the build, a realistic launch date, and a free check of your current site against GDC requirements with anything that is non-compliant flagged.