Why use a dental specialist
A generalist web agency will build you a perfectly good website that quietly breaches GDC guidance. Dentistry is regulated by the GDC, inspected by the CQC, advertised under the CAP Code and, where facial aesthetics are involved, constrained by the MHRA. That knowledge is either built into the process or it is missing.
- Compliance built in, not reviewed at the end
- Treatment structure that actually ranks
- We know the market, because we counted it
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The gap
What a generalist gets wrong
We audit a lot of dental websites built by capable generalist agencies. The design is often good. The compliance rarely is.
Missing GDC registration numbers. Clinicians described as specialists in fields that have no GDC specialist list. Botox named promotionally, which is illegal. No complaints procedure. Fee lists that were accurate two years ago.
None of this is negligence. It is simply not knowing, and there is no reason a generalist would.
Ranking
Structure is the other half
A generalist builds the site the client describes: home, about, services, contact. That structure cannot rank for implants, Invisalign and whitening simultaneously, because one page cannot be the best answer to three different questions.
A dental specialist starts from what patients actually search for and builds pages accordingly. It is a different starting point and it produces a different site.
Local knowledge
We counted the market
Before we built anything we counted every claimed dental practice within four miles of 39 locations across London and Essex. Westminster has 617. Braintree has 2.
That is not trivia. A site competing against 617 practices needs a different argument from one competing against 2, and no generalist agency has that number for your area.
Ready to get started?
Send us your practice details and we will come back with a fixed price and a launch date within one working day.
Pricing
Published prices, whichever practice you are
No quote forms and no discovery call before you can find out the cost. Here is what it is.
Starter
Solo associates and new practices
plus £50 a month Essential plan
- Up to 6 pages
- GDC compliance set up correctly
- Google Business Profile linked
- Two rounds of feedback
- Live in 2 to 3 weeks
Practice
Established practices growing private work
plus £50 a month Essential plan
- Up to 15 pages
- A page per high-value treatment
- Booking system integration
- Local SEO and area pages
- Two rounds of feedback
- Live in 3 to 4 weeks
Group
Multi-site groups and referral practices
plus £50 a month Essential plan
- Unlimited pages
- A site section per location
- Practice management integration
- Migration from your existing site
- Two rounds of feedback
- From 5 weeks
How it works
Five steps, two to four weeks
No discovery calls, no workshops, no diary tennis. Send us what you have and we get on with it.
You send us your content
Email or WhatsApp your logo, team photos, treatment list and fees. If you are missing pieces we will tell you exactly what to send.
We structure and write it
We map every page against what your patients actually search for, then write the copy. You approve it before anything is designed.
We design and build
Designed around your practice and branding, built static and fast, with your booking system connected and every schema type in place.
Two rounds of feedback
You review the working site and send changes. We make them. You review again. Two full rounds on every package.
Compliance check and launch
Full GDC and CQC review, then we go live, link your Google Business Profile and set up Search Console and Analytics.
Feedback
What dentists have said
Finally, a website that reflects our practice
“Our old website didn't reflect the quality of care we provide. The new site feels modern, welcoming and professional, and we've had fantastic feedback from patients.”
Dr Sarah M.Practice OwnerThey really understand dentistry
“They understood exactly what a dental practice website needs, from showcasing treatments to building patient trust. The entire process was straightforward and the finished website exceeded our expectations.”
Dr David P.Cosmetic DentistHelping us attract more private patients
“We wanted to grow our private treatments, particularly Invisalign and cosmetic dentistry. The new website presents these services beautifully and is already helping us generate better-quality enquiries.”
Dr Michael T.Principal DentistFeedback received by the team behind Open Wide Websites on dental websites they have built. Practices often prefer not to be publicly associated with marketing, so testimonials are shown by initials. Originals are held on file.
Compare
Three ways to get a dental website, and what each one actually gives you
There is no single right answer here. A template builder is genuinely the correct choice for some practices. This is the honest version of the comparison rather than the one that always ends with us.
| Template builder | Generalist agency | Open Wide Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, forever | £2,500 to £8,000 one-off | £1,495 to £5,995 one-off, plus £50 a month |
| GDC compliance | Yours to get right | Usually missed, because there is no reason they would know | Built in, then re-checked every year |
| CQC and complaints wording | Not provided | Only if you ask for it | Standard on every build |
| MHRA rules on advertising Botox | Not provided | Frequently breached without anyone noticing | Flagged and written around |
| A page per treatment | Possible, but you write them | Only if specified and paid for | How every site is structured |
| Booking software integration | Rarely | Charged separately | Dengro, Dentally, Carestream R4 and Software of Excellence, included on Practice and Group |
| Local area pages | No | Extra | Included from Practice upwards |
| Structured to be quoted by AI | No | Rarely | Definition-first answers, FAQPage, Service and LocalBusiness schema on every page |
| Who owns the files | The platform. Stop paying and it goes | Varies, read the contract | You do, including the code |
| Time to live | A weekend, if you do it yourself | Six to twelve weeks is common | Two to four weeks, five for a group |
| Discovery calls | None | Usually two or three | None. Everything in writing |
Agency range taken from published UK web design cost guides, September 2026. If a template builder is the right answer for your practice we will tell you so rather than quote you.
FAQs
Questions dentists ask us
Is a specialist agency more expensive?
Not in our case. Our Practice package at £2,995 sits below the £4,000 to £8,000 that independent guides put on a professional dental build, partly because we are small and partly because we are not relearning the compliance rules on every project.
Can our current agency just fix the compliance issues?
Often yes, if you tell them what they are. Send us the address and we will run a free check and give you the list, whether or not you work with us.
Do you work with only one practice per area?
We will tell you if we are already working with a direct competitor in your immediate catchment, and we will not take both without both practices knowing.
What if we already have a good website?
Then keep it. We will tell you honestly if the answer is a handful of fixes rather than a rebuild.
Does a specialist agency understand our practice management software?
It is the main practical advantage. We integrate with Dengro, Dentally, Carestream R4 and Software of Excellence as standard, so enquiries land where your team already works. A generalist will usually connect a contact form to an inbox nobody opens, which is where most lost enquiries actually go.
Do you only work on dental websites?
Yes, under this brand. That is the point of it. The compliance rules, the treatment structure, the software and the local competition data are all specific to dentistry, and none of that knowledge transfers from a restaurant site.
Is dental marketing regulated in the UK?
Yes, and by more bodies than most practices realise. The GDC’s Guidance on Advertising governs what a practice website may claim, including registration numbers, a complaints procedure and the restricted use of “specialist”. The CAP Code and the ASA govern advertising generally. The MHRA makes it unlawful to advertise a prescription-only medicine to the public, which is why Botox cannot be named promotionally. And since the Digital Markets, Competition and Consumers Act 2024, fake or incentivised reviews are a banned commercial practice carrying penalties of up to 10% of global turnover.
What makes a professional dental website different from a cheap one?
Six things, and most UK dental sites manage two of them. It loads fast on a phone. It answers what treatments cost. It has a page per treatment rather than one services page. It allows booking outside practice hours. It carries the GDC information correctly. And it is structured so AI systems can quote it. Price is a poor proxy for any of those, which is why we publish what each package includes rather than only what it costs.
How to choose a dental SEO company?
Ask four questions. Do they publish their prices, or does everything start with a call? Will they show you the keywords they intend to target before you sign, rather than after? Do they understand the GDC guidance on advertising, including that you cannot incentivise reviews and that “specialist” is a restricted title? And what happens if you leave, specifically who owns the content, the Google Business Profile and the tracking. An agency that answers all four plainly is rarer than it should be.
Enquire now
Tell us about your practice
We come back within one working day with a price and a launch date. No sales sequence.
- A fixed price, not a range that moves later
- A free compliance check of your current site against GDC rules
- An honest view on whether you need a rebuild or just fixes
Prefer to send your content straight over?